Heat From Air
Heat From Air is a specialist design, installation and maintenance provider of air source heat pumps, serving domestic and commercial customers across the UK.
Following our successful collaboration with Mid-Tech Services Limited, this team of leading experts in HVAC, renewable energy and energy efficiency wanted to create a dedicated business focused solely on heat pumps.
Heat From Air is here to tackle fuel poverty and lower carbon emissions through renewable heating using air-source heat pumps.
But to help this new business venture stand out from its competitors, it needed a contemporary and professional website and branding design.
The Brief
Heat From Air needed a cohesive brochure website design with a unique logo to drive sales and optimise their searchability for increased brand recognition.
Before coming to us, Heat From Air didn’t have a website as they are a startup spinoff company to the well-known business Mid-Tech.
Without a website, potential customers might question a company’s legitimacy and won’t be able to find contact information to use your services.
We wanted to ensure Heat From Air gave a great first impression and give confidence that they are a real business with a lot of credibility and experience.
We were also required to create a logo that set them apart from other businesses in their industry, foster brand loyalty, and lay the foundation for their brand.
We planned to use our previous design points and branding from their parent company Mid-Tech and bring elements across to create a strong brand design identity and reputation.
The Result
Heat From Air’s new WordPress website design has given them the platform, authoritative presence, and confidence to progress as a new spinoff business.
In the design, it was essential to carry the blue and red colour scheme across for continuity with Mid-Tech Limited Services.
With this in mind, we designed the site with shaped blocks, coloured icons and scrolling banners to split up the content and create a better user journey and experience.
We put their contact information at the top to drive more sales and customer interactions and used a red banner with white icons and fonts to make it more prominent.
Another noteworthy feature is the navigation menu. A well-designed menu like this makes it easy for users to find what they want, and the divide between each tab breaks up the menu into more digestible and specific sections.
To create a more authentic story and boost SEO, we added high-quality images to keep visitors on the site for extended periods and to break up the text and different sections.
We also created a logo that was simple but memorable to site visitors. The overall branding follows the sleek and quality aesthetic of Mid-Tech’s site but with its unique twist.
As a result of the new website, logo design and branding, Heat From Air has generated several enquiries and seen an increase in website visits within the first few months. This positive reaction indicates that visitors come across the site organically and trust this new, exciting business to help them with their heating.
Need help building a new website or developing a striking brand?
If you need a new website, branding or logo design, we can help.
One of the best things about working with us is that we will guide you through the process and can create an ROI-driven package designed just for you at a price you are happy with. We’re not just here to work on one thing, we’re here to create a strategy that enables you to grow and flourish.
Want to hear more? Give us a call at 0121 389 3033 or email ideas@eighty3creative.co.uk.