Troax

With over 60 years of experience, Troax specialises in high-quality, metal-based mesh panel solutions designed to meet the demand for secure storage, machine guarding, and warehouse partitioning. Their products are renowned for their durability and reliability, making them a leader in the safety and security solutions market. 

Having begun as a modest company in Sweden, Troax has grown into an undisputed market leader. Yet, despite its rapid growth in recent years, this innovative company faced challenges in effectively reaching its target audience and maximising its brand potential.  

Troax approached us at Eighty3 Creative looking to expand their range of marketing materials, reflecting their mission for safe workplaces and their commitment to sustainability. By partnering with us, Troax were able to showcase their high-quality, metal-based mesh panel solutions in a visually compelling and informative manner. 

The Brief

Despite being an industry giant, Troax needed a complete overhaul of marketing materials. Firstly, we needed to establish which was the best media for conveying Troax’s message to their audience. We collaboratively decided upon a wide range of printed materials to impact their vast global target market: 

– Large Format/Exhibition Graphics
– Poster Design
– Industrial Brochure Design 

They needed industrial brochure design, posters, and exhibition graphics that would effectively communicate their expertise, showcase their products, build brand awareness, and attract potential clients. The goal was to create cohesive and visually striking materials that aligned with their brand identity and conveyed the quality and reliability of their solutions.

The Result

At Eighty3 Creative, we understand the significant impact branding can have on a company’s success. That’s why we collaborated closely with the team at Troax to craft materials tailored specifically to their target audience. 

Employing our personalised, comprehensive approach to branding and print design, we created bespoke print designs which have expanded Troax’s audience reach and brand awareness. 

To ensure a strong presence at industry exhibitions, we designed exhibition stand graphics which maintained a consistent brand identity using Troax’s color scheme, logo, and typography to create a unified and professional look. 

To engage prospective clients of Troax, we incorporated interactive elements such as QR codes, TV screens and a seated coffee bar area with access to digital brochures and additional information. 

For the posters, we aimed to create eye-catching visuals that could quickly convey Troax’s key messages at a glance. We used strong, attention-grabbing headlines to draw viewers’ attention and communicate the main benefits of Troax’s products. High-quality images of Troax’s products in action were used to illustrate their applications and effectiveness, making the posters both informative and visually appealing. 

We designed a 36-page industrial brochure design on warehouse and interior applications showcasing detailed information about Troax’s security solutions, incorporating high-resolution images demonstrating their application and effectiveness as well as descriptions of the products, their features, and benefits, along with technical specifications. The layout was clean and professional, with a focus on easy contents page navigation and readability. We used a consistent color scheme and typography that aligned with Troax’s brand identity. 

The resulting products were distinctively Troax, effectively communicating the company’s personality, style, and voice. Our designs enhanced their brand identity, establishing a recognisable presence and highlighting Troax’s core values. The industrial brochure design, industrial poster design, and exhibition graphics received positive feedback from both Troax and their clients, helping to attract new business opportunities and reinforce Troax’s position as a leader in the industry. 

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