Wolverson X-Ray
Wolverson X-Ray Ltd have been providing x-ray equipment to the healthcare sector for the past 85 years. Priding themselves on excellent customer service and product knowledge.
Being an ambitious, growing company Wolverson wanted to partner with a marketing agency that could help push their brand online and offline. Their focus initially was to re-design their website and generate more enquiries through SEO.
As our relationship has developed we have worked together on evolving the brand, creating a consistent image across all marketing material together with producing brochures, exhibition graphics and digital corporate literature for their sales team.
The Brief
Wolverson X-Ray have a strong reputation within the industry however they wanted to attract a bigger audience with a consistent brand message.
Being an established, forward thinking company the existing Wolverson website didn’t portray this message and their diverse product range. The website was difficult to search, view products and fully optimise for Google. The corporate image also needed establishing with their existing identity needing a refresh.
The Result
Wolverson X-Ray’s product range is vast; so we decided to structure the website based on an ecommerce UI without the payment gateway. We felt this would help potential customers find product specifications with ease as well as being able to optimise category and product pages effectively.
During the website re-design we tweaked the corporate identity to match the fresher looking website. We simplified the icon and fonts so that it would lockup correctly on marketing material. The new website was well received from a branding perspective; we were then commissioned to design a corporate brochure and pop up banners for the annual UKIO exhibition in Liverpool.
The Wolverson X-Ray website continues to rank well in Google for various keywords together with engagement and enquiries increasing at a steady pace.
Need help with your logo or your website?
Whether you need to re-design your website or tweak your existing corporate identity, we offer solutions to fit any requirements. Get in touch today by phone 0121 389 3033 or email ideas@eighty3creative.co.uk and we can start brainstorming.