- 27.11.24
- |
- SEO
How Much Does SEO Cost?
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Article by
Rosie Rivers
Search engine optimisation (SEO) is an essential digital marketing strategy for small businesses looking to increase their online visibility, attract more customers, and boost sales.
However, understanding the costs associated with SEO can be challenging, especially for small businesses with limited budgets.
When investing in SEO, it’s important to have realistic expectations about the timeline and results. SEO is a long-term strategy that typically takes several months to show significant results.
Factors Influencing SEO Costs
Several factors influence the cost of SEO services, including the complexity of the project, the level of competition in the industry, and the specific goals of the business.
Scope of Services
The range of services included in an SEO package can vary significantly.
Comprehensive SEO services often include keyword research, on-page optimisation, content creation, link building, technical SEO, and ongoing analysis and reporting.
- Basic SEO Services: From £250 per month
- Comprehensive SEO Packages: From £1600 per month
Website Size and Complexity
The size and complexity of your website also play a role in determining SEO costs. Larger websites with many pages require more time and effort to optimise.
- Small Websites (1-10 pages): From £400 per month
- Medium Websites (10-50 pages): From £650 per month
- Large Websites (50+ pages): From £1600 per month
Typical SEO Pricing Models
SEO providers typically offer several pricing models, including monthly retainers, project-based pricing, and hourly rates. Here’s a breakdown of each model:
Monthly retainers are the most common pricing model for SEO services. Businesses pay a fixed monthly fee for ongoing SEO services, which may include regular reporting, strategy adjustments, and continuous optimisation efforts.
- Small Business Retainers: From £250 per month
Project-based pricing is suitable for businesses with specific SEO needs, such as a website audit, keyword research, or a one-time optimisation project.
- Small Projects: From £560
- Comprehensive Projects: From £1680
Hourly rates are often used for consulting or specific tasks that require expert advice or intervention.
- SEO Agencies: from £45 – £200
What to Expect for Your Investment
When investing in SEO, it’s important to have realistic expectations about the timeline and results.
SEO is a long-term strategy that typically takes several months to show significant results. Here’s what you can generally expect:
- Short-Term (3-6 months): Improved site health, better keyword rankings, increased traffic
- Mid-Term (6-12 months): Higher search engine rankings, more organic traffic, improved lead generation
- Long-Term (12+ months): Sustained high rankings, consistent organic traffic, significant ROI
The cost of SEO for small businesses in the UK varies widely based on the scope of services, competition, website size, and the experience of the SEO provider.
On average, small businesses can expect to spend between £250 and £1600 per month on SEO services. While this may seem like a significant investment, the long-term benefits of improved online visibility, increased traffic, and higher conversion rates make it a worthwhile expenditure.
Curious about how much SEO will cost your small business? Our detailed PDF download provides a clear breakdown of SEO pricing models, factors influencing costs, and what you can expect from your investment.
Speak to an SEO specialist
Hopefully, this article has given you an insight into SEO pricing. Remember, if you’re feeling a little overwhelmed by all the information or pressed for time, you can always speak to us.
At Eighty3 Creative, we optimise website and content with SEO that generates leads and boosts your business.
So, whether you need improved SEO for your website, blog, or newsletter, we offer the skills and creativity to get you results.
To discover more about our SEO services, feel free to get in touch today with your ideas.
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