- 03.12.24
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- Social Media
Is TikTok Good for Business?
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Article by
Rosie Rivers
If you’re looking to build brand awareness, foster genuine customer relationships, or drive sales in a fun and interactive way, TikTok could be the tool your business needs.
Did you know that 18% of all Internet users are on TikTok? That’s nearly one in five people worldwide engaging with this platform. Whether you’re a local business or a global brand, that’s a massive audience just waiting to discover what you have to offer.
You might think of TikTok as the app where teenagers post dance challenges and viral holiday hauls, but it’s evolved into so much more. Today, TikTok is a thriving ecosystem where businesses and customers connect through creative, authentic, and highly engaging content. It’s no longer just about trends; it’s about reaching your ideal audience in a space where they’re already spending their time.
The magic lies in its ability to take content from zero to viral overnight, giving brands unprecedented exposure. Whether you’re a small shop or a global giant, TikTok can help you reach people who never knew you existed and keep them hooked.
How Is TikTok Good For Business?
Massive Reach and Engaged Audiences
TikTok is a cultural force that’s rapidly reshaping how people consume content. With such a huge influence, and increasingly growing audience, there’s bound to be people just waiting to hear from you.
But it’s not just about the size of the audience, it’s the engagement that matters. Users spend an average of 95 minutes every day on TikTok, swiping, liking, commenting, and sharing videos they love.
Each time someone opens their TikTok app, they’re immediately immersed in content that matches their interests, thanks to the app’s highly personalised algorithm; the “For You Page” (FYP). This means that your business has the potential to reach exactly the right people, whether they already follow you or not.
The TikTok algorithm prioritises engaging content, meaning that if your video resonates, it has the chance to reach millions even if you don’t have a massive following. Simply put, TikTok gives your brand the opportunity to grab attention every single time someone swipes through their FYP.
Humanise Your Brand
If there’s one thing TikTok thrives on, it’s creativity. Unlike other platforms that lean toward polished and professional content, TikTok encourages a more authentic, playful approach.
This is where your brand can truly shine by showcasing its personality and having fun with your marketing. Gone are the days of stiff, traditional ads. On TikTok, businesses are finding success by being real, which is exactly what users want to see.
Whether it’s a behind-the-scenes look at your company, a funny blooper reel, or a creative product demonstration, TikTok offers endless possibilities to think outside the box.
These kinds of videos don’t just engage, they encourage people to share and interact, which can significantly boost your brand’s visibility. It’s about creating content that resonates emotionally with your audience and makes them want to be a part of your brand’s story.
Moreover, TikTok’s features, like filters, effects, and trending sounds, allow your content to be playful and interactive. This creative freedom means businesses can experiment with different approaches and find what clicks with their audience without the fear of being overly polished or formal.
Contact the Social Media Experts
Consumers want to connect with brands on a human level. They’re no longer interested in being sold to; they want to feel like they know the people behind the product. TikTok excels at helping businesses humanise their brand. This type of transparency can help break down the walls between brands and consumers, creating more meaningful connections.
Even better, TikTok’s casual, light-hearted environment allows businesses to be a little more playful and fun. Showing off your brand’s personality doesn’t have to be serious; it can be quirky, witty, and downright entertaining.
When your audience sees the people behind your products and services, they’re more likely to develop a stronger emotional connection to your brand, leading to more loyal customers who not only buy from you but also advocate for you.
At Eighty3 Creative we specialise in creating dynamic, engaging content that drives results. Whether you’re looking to build brand awareness, run creative ad campaigns, or connect with your audience on a deeper level, our team is here to help you succeed on TikTok.
To discover more about our social media services, feel free to get in touch today.
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