When you think there are 1.18 billion websites, no matter how niche your brand is, competition is abundant. For this reason, SEO can be slower to produce results, especially if you have a new website.
The most established websites didn’t get there overnight. It takes years to build your online authority. Regular updates to content are also necessary to ward off rivals.
Although this appears like a hopeless situation for young businesses to breakthrough, don’t be put off. Older websites have had time to establish themselves, but that doesn’t mean you still can’t make a mark with your SEO.
With in-depth research, there are keyword opportunities you can use to your advantage. It just requires you to study your competition and spend time looking for keyword gaps.